Informacija - EU projekt Crosscultour

datum: 08.07.2010

kategorija: Intranet novice

Informacija o evropskem projektu Crosscultour, ki je nadgradnja projekta Transromanica...

We are glad to inform you about the progress and activities of our EU-project CrossCulTour which aims at promoting six regions in Germany, Austria, Italy and Slovenia through an appropriate cross-marketing approach to cultural tourism. CrossCulTour stands for “Cross-Marketing Strategies for Culture and Tourism“.


The European Cultural Route TRANSROMANICA, initiated during a former project in 2003, connects our common Romanesque heritage and has paved the way for CrossCulTour: Officially started in December 2008, the project’s objective is to take results and partnerships of TRANSROMANICA on to the next level.

Culinary Art: Summer School in Austria

"Culinary Art - History and Marketing Strategies" is the title of this year's Summer School in Friesach, Austria. From 14th to 17th September 2010, you are invited to come to Friesach and learn more about medieval history, alimentation and marketing. During the practical part, the participants will cook medieval meals using authentic techniques. The participation is free of charge, deadline for applications is 14th July. The programme, registration and more information can be found on the Online Knowledge Platform of the University of Klagenfurt.

Travel Arrangements: Product Development in the Regions

Partner regions of CrossCulTour and TRANSROMANICA are currently developing attractive offers for tourists. Starting from the Romanesque, the products will consider further topics with a relation to regional specialities and attractions such as biking/hiking, culinary, wine as well as spiritual tourism. A range of these products is already available on


Soon, several itineraries will link our cultural heritage: A biketrail leading from Saxony-Anhalt to Thuringia along the river Saale will figure interesting offers and information for the cyclists, and a tour in the Appenines around Modena in Italy will be presented in a tourist map.


A policy paper newly published online by dwif-Consulting outlines the importance of the growing market of cultural tourism. Several strategy-breakdown and product development workshops took place in the six partner regions, all of them consenting to the travel topics suggested. Further information: Michael Deckert, project manager,

Course for Creative Management of Monuments in Modena

From March to June 2010, the course "Creative Management of Monuments" was held in Modena, Italy. 40 students - most of them postgraduates in history of art or architecture - attended the course of 82 hours, organized by the Province of Modena.


The course gave young postgraduates the chance to broaden their horizon in relevant topics related to Romanesque heritage: cultural animation, marketing, networking, tourism, enogastronomy as well as guided visits of the Romanesque churches in the surroundings of Modena were on the agenda. Further information: Stefania Severi,

International Markets: Preparation of Sales and Marketing in the USA and China

The Austrian consultant Claudia Tscherne was appointed to manage a very special project of CrossCulTour: promoting the partner regions in the United States and in China.


Preparing service providers for welcoming guests from overseas through workshops, assisting in suitable product development, creating apt sales documentation and meeting with Chinese/American tour operators to establish sustainable B2B-partnerships - ambitious next steps to introduce Central Europe to these potential markets! The project will run until the end of 2011. Further information: Claudia Tscherne,

Training Course "Romanesque Art" for Tour Guides

Romanesque art in Saxony-Anhalt, Germany, will be the focus of a 120 hours training course which takes place from September 2010 to May 2011 in Magdeburg. The course addresses German-speaking tourist guides and deals with the history of Saxony-Anhalt, tourism structures and presentation skills. An additional weekend in a monastery is planned to broach the issue of spiritual tourism in monasteries.


Organised by the Tourism Organisation of Saxony-Anhalt, Evangelical and Catholic Adult Education, the training costs 250 € and participants receive a certificate according to European Standard. Further information: flyer.

From Saxony-Anhalt to Rome – 40 Athletes ran 2.000 km in just 15 Days!

The Charity-Marathon “From Luther to the Pope” has led through central regions of the TRANSROMANICA and passed by many Romanesque monuments. TRANSROMANICA accompanied the marathon at several stages, presented the network as well as its partners and offered a sweepstake with attractive prizes provided by cross-marketing partners such as the VCH-Hotels or Modenatur. Through press work, partner websites, a roadbook and TV coverage a wide public was reached.

*** Coming Up ***

The mid-term of CrossCulTour will be celebrated by a public

event in Modena

, Italy: During four weekends end of September and beginning of October, a vast programme awaits visitors: lectures, guided tours and culinary themes are on the agenda! Check the website regularly for upcoming information.

***  Meet us

at the

European Tourism Day in Brussels, 27th September 2010

. This year's focus will be on cultural routes. Or join us during the

Open Days in Brussels from 4th - 7th October 2010

*** An audioguide-portal will soon be installed on

It will enable users to download audio-descriptions of several monuments along TRANSROMANICA. *** A hint for your leisure time:

on 31st July 2010, the Spectaculum in the castle city Friesach, Austria

, invites you to enjoy medieval life as it might have been.


  • Contact
  • Unsubscribe newsletter  


TRANSROMANICA - Major Cultural Route of the Council of Europe    


CrossCulTour is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF


Lead Partner: Ministry of RD and Transport Saxony-Anhalt, Mr. F. Thäger


Phone: +49 - (0)391/5673501




made by